Art Direction & Graphic Design


Robert Fichtel

• Creative concept development and coordination

• Design and production of marketing materials: magazine and newspaper advertisements; e-mail blasts; web banners; brochures; catalogs; posters; data sheets; newsletters; direct mail; identity systems; trade show graphics; billboards

• Power Point presentations: design and production

• Converting print marketing programs for use on the web

• Development of marketing strategies that includes planning, media buys, placement and implementation

• Direct photo shoots and take digital photographs of both product and live subjects

• Meet with clients to assess marketing needs and coordinate project approval process

• Contracting and directing vendors: illustrators; photographers; copy writers; web developers

• Provide public relations services, including: negotiation for product placement in publications, trade show representative to print media; creation of PR kits; coordinate product testing and evaluations

• Clients include: consumer/retail; trade; health services; high-tech; real estate; nonprofits

• Organize, plan, schedule and manage all aspects of production from initial concepts through final print production and delivery


  • Art Direction
  • Product Photography


  • Adobe Illustrator
  • Adobe InDesign
  • Adobe PhotoShop
  • Adobe Acrobat
  • MS Word
  • MS Excel
  • MS PowerPoint
  • Understand HTML and CSS principles
  • Can work with front-end developers
  • Familiar w/ Chrome development tool